Pepsi-Cola Sign ,
This image captures the typical Tampa city street scene of the 1950s. This view looks north on Florida Avenue at Harrison Street. These nearly 20-foot tall neon Pepsi-Cola bottle caps were something never seen before in Tampa. Created by Cinchett Neon Signs, the flashy animated signs were modeled after Broadway-style signage seen at Times Square. Many Tampa citizens were amazed at the sight of these neon wonders.
You can see read more about Tampa’s neon signs in the book Vintage Tampa Signs and Scenes.
Historic photograph Courtesy of the Cinchett family
Modern photograph by Bryan Weinstein